When I eventually go into Lily or Macey's classroom for Career Day and some snotty-nosed kid asks me what it takes to be a good copywriter; I'm going to tell him this:
"Think of something you don't care about. I mean really, really don't care about. Something that never even entered into your consciousness before. Maybe it's the Snail Darter controversy; maybe it's hair replacement surgery. After you've got it, sit down and write a 16-page brochure about how amazingly awesome that thing is. If you can do that--you have the chops to be a legendary copywriter."
I, myself, will probably never be a legendary copywriter.